THE DNA BEHIND EVERYTHING
As part of a comprehensive branding process in which fans, sponsors and employees actively participated, we worked together to identify the core elements of our brand. These form the foundation for TSG Hoffenheim's vision, mission and values. An authentic identity that combines our connection to the region, passion for football, talent development and leadership in innovation.
Our hearts beat for football, and our roots lie deep in the small town. Here, community and solidarity are not just empty words: every day, we prove that world class does not depend on the size of the place, but on the size of the hearts that beat here and the innovative power of the minds that work here. That makes us both "Hoffenheimat" and "Sinsecon Valley" in one.
We want to inspire and motivate. To do this, we instil self-confidence and courage in people. Our guiding principles are team spirit, sportsmanship and creativity. Our backbone is community, our driving force is curiosity. We believe that world class can be achieved wherever passion, innovative strength and the tireless will to give one's best come together. This very special TSG spirit makes us a world-class small town club!
TSG Hoffenheim is a successful, innovative and sustainable Bundesliga club, both in sporting and economic terms. Our atmospheric stadium is a lively meeting place for fans and talented players – making us the top destination for the best young players and professionals.
We strive to become one of the best-managed clubs, inspiring not only our region but the entire world of sport. With our commitment to innovation, sustainability and talent development, we are setting new standards and unleashing human potential – both on and off the pitch.
With innovative thinking and new scientific approaches, we use technology and data in combination with our intuition for people. This is how we promote the greatest players. The result is passionate football that inspires our region and its people, and sustainable innovations that offer added value even off the pitch.
We are from here and live by all the virtues that define a small town community: We stick together and stand up for each other, we are down-to-earth, visible and approachable. Our doors are open to everyone, and we are an active part of the community.
Even though our identity is deeply rooted in the small town, it carries us out into the world to develop football with courage and passion.
This makes us the small town of unlimited possibilities.
We are part of our region's innovative strength, which has big visions and puts them into practice. We are a proud partner and set standards for the whole world in sport and technology. With our Research Lab and the development of HELIX, we are changing the possibilities for human potential. But we are also committed to our environment, climate protection and the common good, and are leading the way.
This makes us an exemplary pioneer.
For us, football is the greatest thing in the world. That's exactly why we want to make it even bigger. Here and around the world. We are finding new ways to strengthen the development of our sport. Through global partnerships, we are advancing football on a sporting, scientific, economic and social level.
That's what makes us a world-class small town club.
No master falls out the sky – in Hoffenheim, they grow from the ground up. Promoting and developing talent is our top priority.
Whether in sport or at work, we support people holistically and individually. Whether it's Julian Nagelsmann, Jule Brand or Maximilian Beier: we are proud of all the talented individuals with a history at Hoffenheim.
That makes us proud promotors.
DO YOU HAVE ANY QUESTIONS?
Our brand is undergoing a continuous development process – questions, suggestions, and ideas are particularly welcome.
If you would like to find out more about the TSG Hoffenheim brand or have any comments, please feel free to contact us.
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